Calypx
Website-based loyalty for your business

Good customers.
More reasons
to come back.

Run loyalty at your counter or connect your own website. Give customers shop-specific points, keep your reward rules, and manage it all in your browser.

No software installationNo new hardwareYour shop. Your rules.
One website. Your loyalty.

Counter, customer points, and owner reporting.

Sample bill and redemption eligibility. Not a live transaction.
Made for your neighbourhood.
Built around your regulars.

For the textile store you trust, your favourite bakery, and the independent shops worth coming back to.

Good habits, simply rewarded

Shop. Earn. Come back.

No complicated routine. Just a little more to look forward to after every bill.

01

Shop as usual.

Give your phone number at the counter, or scan the shop's QR when offered.

One phone number.
02

See your points.

Visit the Calypx website to check your balance and what's next, shop by shop.

Willow & Thread · +100 pts
03

Make the next visit count.

Use eligible points towards a discount at the same shop, under that shop's reward rules.

Your next reward is closer. ✧

Points, eligibility, expiry and discount value depend on the shop. Example earning values shown for illustration.

A customer website, not another app

Their points.
Your rewards.
One simple link.

Customers visit your points page in their browser. No installation or extra card. Each shop's balance and rewards stay separate.

Not a cash wallet. No shared points pot. Redeem at the shop where you earned.
▧
Willow & Thread

Rewards at this shop only

320 points

180 more points to the next reward

◒
Neighbourhood Bakery

Rewards at this shop only

85 points

A different shop. A separate balance.

Illustrative shops and balances.

For independent businesses

Give a good visit
a great sequel.

Your regulars already have a reason to choose you. Give them another, with loyalty that feels like your shop, not someone else's system.

Your brand. Your reward rules.

Set earning and redemption rules that work for your business.

A counter your team can actually use.

A phone number and bill amount. No new hardware or POS integration project.

See what happened. Know what's owed.

Track members, bills, points issued and outstanding rewards.

Willow & ThreadOWNER VIEW
A clear view of today.
Today's sales
₹24,80018 bills
Members
1423 joined today
MonTueWedThuFriSatSun

Design illustration only. This chart is not a promise of a currently available dashboard metric.

For your own website

The same shop loyalty, beyond the counter.

Connect your checkout with the Partner API. Online and in-store purchases update the same balance at your shop.

For developers

Bring loyalty into your own website

Have your own e-commerce site or app? The counter is optional - earn and redeem points through the Calypx Partner API, or embed the loyalty widget with zero backend code.

Have a backend? Call the Partner API

Your own website, checkout, or app calls three server-to-server endpoints - no redirect, no Calypx-branded screen in your customer’s way.

No backend? Embed the widget instead

One script tag and an iframe - a balance check or an earn, dropped straight into any page, no server-side code at all.

earn.sh
curl -X POST https://yourshop.calypx.app/api/v1/partner/loyalty/earn \
  -H "Authorization: Bearer clpx_sk_..." \
  -H "Idempotency-Key: order-48213" \
  -d '{
    "phone": "9845000000",
    "billAmountPaise": 150000,
    "orderId": "order-48213"
  }'

{
  "transactionId": "b7e1c9de-...",
  "pointsEarned": 150,
  "balance": 890
}
A few good questions

Simple, from the start.

Do customers need to download an app?

No. Calypx is a website. Customers open it in their browser, enter their phone number and check their points.

Can I spend my points at another shop?

No. Each shop has its own balance and reward rules. Points earned at one shop can only be redeemed at that shop.

Are points money or cashback?

No. Points are a shop's promise of a discount under its own rules. Calypx does not hold or transfer customer money.

What does my shop need to get started?

Your staff can use a phone, tablet or computer you already have. The counter experience does not require a POS integration. Book a demo to discuss setup and commercial terms.

Who decides how rewards work?

The shop decides its earning rate, redemption eligibility and other loyalty settings. Customers see progress based on that shop's rules.

Make the next visit matter

Good shops deserve regulars.
Regulars deserve a little more.

A familiar experience for your customers.
A simple loyalty system for your shop.